Overview of the RED Track Feedback process

RED stands for Real Evaluation Data, which is the essence of the process: to gather and organise feedback into information that is as close as possible to what people are really thinking.

When the opposite happens – when feedback is not credible – everybody loses. The learners won't feel heard. The commissioners of the training can't tell if the training worked. And training providers get no benefit from the positive feedback, because nobody believes it anyway!

RED Track is explicitly a process, not a project. While comprehensive program evaluations have their place, they're expensive, infrequent, and often only realistic for well-funded organisations.

We are determined to take the most valuable parts of independent evaluation (like unbiased surveys, professional data management, and objective reporting) and make these routine and affordable. Instead of being once-off tasks that feel out of reach, they become efficient business-as-usual activities that any organisation can use consistently.

And the best part: RED Track feedback doesn't replace formal evaluations when you need them. If anything, it makes them easier! Our users have clean, structured baseline data already in place, and a proven feedback infrastructure to build upon.

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The process at a glance

Here is how it works on any given training engagement: 

1. Learner feedback is collected independently. Learners complete surveys (typically both pre- and post-training) directly with us. We use a standardised questionnaire with room for questions tailored to the specific training. Because learners know their responses are anonymous and going to independent consultants rather than their employer or the trainer, completion rates improve and responses are more honest.

2. An objective summary report goes both parties simultaneously. We compile a structured summary report and send it to your organisation and the training provider at the same time. When everyone is working from the same trusted information, it's much easier to have productive conversations about what worked and what to adjust for the future. 

3. We collect feedback from the people who commissioned the training. We also gather observations from the managers in your organisation who rely most on the training being effective. These reflections are anonymised, aggregated, and shared with the training provider. Without this step, buyer-side feedback is almost never captured systematically, so this adds another layer of structured, credible information for everyone's benefit.

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Consistency builds very deep insights over time

Once you take a consistent approach to feedback, you can analyse results across lots of comparable situations to understand what works for your organisation. You can compare by topics, formats, delivery styles, and timing to see what resonates with your different audiences. This helps you make better investment decisions going forward.

There are many other benefits to using RED Track Feedback, which are outlined here: RED Track Feedback | Swick Learning